Apple Seeks Patent for Embedded Ads in OS

According to a disclosed patent application discovered last month by The New York Times, Apple Computers is seeking rights to a technology that allows advertising to have a direct spot in a device operating system. The reasoning behind the decision is most widely believed to be a cost-cutting motive, allowing consumers subsidized purchasing options for ordinarily more expensive technology. The fact that the patent is coming from Apple is seen by some analysts as a surprise and a contradiction of Apple's reputation for delivering higher quality, more user friendly technology at a premium price. Read full story...